Analysis and Evaluation of Tridents Success Essay

Analysis and Evaluation of Tridents Success - Essay Example Their tag line â€Å"completing the package† also tells their aim and main purpose which is to provide marketing to a company in a unique way. Tridents have captured their market in exotic way which has also helped them to expand their value and placement in market. Trident as a company has main focus on the packaging and graphic management of the consumers brand. It has kept their market very focused and simple. In other words it deals and targets all the companies and their products which need packaging. The main reason for their success is also because of the unique nature of their company, and the service which they provide. There are many other companies which might offer such packaging or graphic management but not under one roof with such high standards. Secondly the level of quality they have maintained in their work is the main reason for their success and well-known name in market. So the market of Trident Company is very vast as they target and invites all the compa nies for designing of their graphic management and products for their good packaging. TRIDENTS HISTORY Trident was established in 1993 by Dave Keel and Bob Caroll. They both were working in company Harlans, in directors bored. Harlans is a large successful printing house company in Hull. Harlans was a successful company which was able to offer an extensive scope of printing capacity to its customers. But when its success started to fade due to the down fall of Harlans culture, the two current owners of Trident - Dave and Bob decided to initiate and start their own new business. As they were aware of business before because of the experience and vision in Harlans Company, they kept in mind to avoid and overcome all the issues which they have faced or have seen in Harlans. The foundation of Trident consisted of just 5 staff members in 1993 and their main focus was to offer and manage consistency in design, colors and graphics for all the global brands. The business whose bricks were b uilt on trust in just one room; their staff was able to come and leave whenever they wanted to but the only agenda they had was to complete their given work on the very day. In start they had no structure but just few staff members who worked over this motive that don’t put down any of the colleague or customer; always do something to help them and do something to impress them. And till today this is tridents slogan to swear on. After eleven months of their hard work and consistency, Trident was bought by Sonoco. Sonoco is global packaging organization with over 300 manufacturing locations in almost 30 countries. (Sonoco, 2011) Sonoco provided help to Trident to grow and develop. With increasing employee numbers of company, the structure gradually kept changing. Manager and Supervisor titles were introduced and appointed to each team which managed different customers’ brands. As Trident evolved in both structure and technology; they were able to expand and become a glo bal company. (Trident, 2011) It now employs more than 250 people in their Hull site branch. Now Trident has opened five sites. Their second branch is in UK. And two branches in Asia and one in USA. Their customers’ portfolio incorporates some of the well-known brands like P&G, Body Shop, SC Johnson, Reckitt Benckiser and Phillips, etc. SWOT ANALYSIS All the factors in business which influence the actions and operation of the company and which are not under the control of the company are known as